Saks Extends Its Brand of Personal Service to Luxury Resorts

Saks Fifth Avenue is rolling out its Fifth Avenue Club personal shopping and styling service to luxury resorts across America, WWD has learned. It'...

June 1, 2023
7:58 AM

Saks Fifth Avenue is rolling out its Fifth Avenue Club personal shopping and styling service to luxury resorts across America, WWD has learned. It's a novel initiative by Saks Fifth Avenue to reach a wider audience and deliver personal service in locations where it does not operate stores. 'We have a roadmap to open 10 of these locations in 2023,' John Antonini, Saks Fifth Avenue's senior vice president and director of stores, told WWD. So far, three Fifth Avenue Club suites in resorts are open: in the Alohilani Resort in Waikiki, Honolulu; inside the Ritz-Carlton Laguna Niguel in Laguna Beach, California, and in Napa Valley, California, at the Stanly Ranch, Auberge Resorts Collection.

David Moin